self. is a lifestyle brand built around elegance, mindfulness, and personal growth.

We create thoughtfully designed products that serve as daily reminders to care for both body and mind in the fast-paced, often overwhelming world we live in.

We believe personal wellness begins with small, consistent acts of self-care, and our mission is to help individuals reconnect with themselves. Our products are crafted to inspire, motivate, and encourage mindfulness, seamlessly integrating positive values into everyday life through items designed for daily use.

Yes, we know there are many other brands selling similar products, but what sets us apart is our intention. We're not just selling a product—we’re offering a tool for mindfulness, wellness, and sustainability. Our goal is to inspire, motivate, and remind people to realign with themselves and their goals. It’s portable mindfulness.

But we don’t stop there. In today’s ever-evolving world, we understand that our audience needs multifunctional tools. That’s why our bottles come with an innovative MagSafe phone holder lid, which transforms the bottle into a portable tripod. Whether you're following directions, watching videos, participating in virtual meetings, capturing content, or staying connected, our bottle goes beyond hydration, offering practical functionality for modern, dynamic environments.